Website redesign in Besançon, France
A site that has aged shows it within three seconds: it renders badly on a phone, it takes its time loading, and its design tells the story of the company ten years ago. The problem is not only cosmetic. Google accounts for speed and for how comfortably a page reads on mobile, and your visitors leave before the first line. A redesign reworks the design, the performance and the structure, without throwing away the search visibility your site has spent years building.
A redesign that keeps your search rankings
A full modernisation of your existing site (design, performance and SEO) without losing the rankings you have earned.
Key benefits
- Premium new design
- Performance & Core Web Vitals
- SEO preserved through migration
- Accessibility (WCAG)
Expected outcomes
Who this is for
- Companies whose site is over five years old and ages badly on mobile
- Slow sites penalised on the Core Web Vitals that Google measures
- Organisations whose brand has moved on while the site stayed put
- Sites that still get visits but no longer turn them into enquiries
Does your need look more like this?
How a project unfolds
Auditing what exists
I record what works and what holds the site back: pages that genuinely receive traffic, measured speed, URL structure, points of friction. A successful redesign starts with knowing what must not be broken. Free quote within 48 hours.
SEO migration plan
Every current URL is mapped to its future destination. This is the step most often skipped, and the one that explains redesigns whose traffic collapses overnight. Nothing goes into development until that table is complete.
Design and mockup
A bespoke mockup, signed off before any code. We take the opportunity to rework the information hierarchy and the calls to action: a redesign that only changes the skin will not change the results.
Development
Rebuilt in Vue.js, Nuxt or Astro, whatever the original technology. Statically generated pages, optimised images, accessibility worked on properly: this is where Core Web Vitals are won.
Switchover and monitoring
Going live, 301 redirects activated, sitemap resubmitted. I then watch indexing in Search Console over the following weeks. That is when forgotten pages surface, not six months later.
Included in the engagement
- An audit of the existing site: content, performance, structure, search visibility
- The 301 redirect plan, drawn up URL by URL
- A new bespoke design
- Development optimised for Core Web Vitals
- Migration of your existing content
- GDPR compliance and accessibility work
- Monitoring of indexing after the switchover
Not included
- A full rewrite of your content, quoted separately
- Migrating online shops along with their order history
- Buying back your current domain name or hosting
- Advertising campaigns intended to restart traffic
Frequently asked questions
Will I lose my search rankings by redesigning my site?
That is the real risk of a redesign, and it almost always comes from the same cause: URLs that change without redirects. The migration plan is therefore drawn up before development, URL by URL, and 301 redirects pass each new page the signals its predecessor accumulated. I then monitor indexing in Search Console in the weeks following the switchover.
How long does a redesign take?
Allow 3 to 6 weeks, less than a build from scratch: the material already exists. The timeline depends mostly on how many pages need carrying over and how much content gets rewritten along the way.
Will my site be down during the work?
No. The new site is built in parallel, on a preview address only you see. Your current site stays live until the day of the switchover, which takes a few minutes.
Can we keep the current content?
Yes, and it is often advisable: pages that receive traffic hold acquired value it would be absurd to discard. The audit identifies them. The rest can be merged, rewritten or removed, and every removed page is then redirected rather than left as a 404.
Do you work with WordPress or other CMSs?
I redesign sites whatever their original technology, WordPress included. I rebuild on Vue.js, Nuxt or Astro though: statically generated pages, with no database to query and no plugin to maintain. That is what explains the gap in speed and the absence of security updates on your plate.
How much does a website redesign cost?
The quote depends on the number of pages, the technical state of the starting site and how much content needs carrying over. The audit beforehand makes it possible to price precisely rather than by guesswork, and you receive the quote free of charge within 48 hours of our first conversation.
